Staff Reporter
WITH a new restaurant opening looming and a need to spread the word, Malaga’s leading Metro Group turned to the Olive Press to help.
Via two absorbing emails, we hoped our 30,000 registered website users would bite. And bite, they certainly did.
For a limited period of just 11 days, our readers at theolivepress.es were offered a unique 50% discount code to redeem against a meal at the hot new restaurant Nomad, opening last month in Marbella.
And boy, did they use it, with a staggering 83 BOOKINGS coming in for the launch.
“It was very successful and we have actually been a bit overwhelmed with the reservations,” Metro’s marketing manager Karen Wolfson explained.
“All in all we are very pleased with the result. Thanks so much. We will definitely be doing more with the Olive Press.”
One of the lucky readers to benefit from the generous meal offer was Danish expat, Carsten Christensen, based in San Pedro.
“We jumped at the offer and I took my wife for her birthday with friends,” he explained. “The meal came to €300, which dropped to only €150 after the discount code was applied.
“It was a great meal and we have already booked to come back, not to mention recommended it to a few of our friends.”
For more information on how to run a similar campaign for your restaurant or other business contact [email protected]
