SPAIN is set to be Brits’ favourite holiday destination in 2024, closely followed by the USA. 

Over 22% of British holidaymakers will head to sunny Spain in 2024 and if this year’s data is anything to go by, most will head to the Canary Islands. 

In 2023, 30% of British tourists visiting Spain went to the Canary Islands, with 58% of visitors staying in Las Palmas and 42% choosing Santa Cruz de Tenerife. 

The next most popular destinations with Brits this year were the Balearic Islands, receiving 21.8% of British tourists. 

Party town Magaluf received 11% of visitors, followed by San Antoni de Portmany, where 13% of Brits visiting the islands stayed. 

Catalonia also received a high number of Brits thanks to the capital city Barcelona, with 20.8% of all British tourists visiting Spain. 

Valencia and Andalucia were also popular with Brits, receiving 13.1% and 10.8% of British tourists respectively. 

Though Spain holds the first place for British holidaymakers, the USA is also high on the list and is set to receive 21.6% of British tourists in 2024. 

Greece will see 6.3% of tourists next year, followed by 5.3% in Italy and 4.4% in Portugal.


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