SPAIN’S DGT traffic authority has issued an Easter holiday warning for motorists to watch out for ‘zombie pedestrians’ — people glued to their phone while crossing the road.
According to DGT data, one in three pedestrians cross a road street while looking at their mobile phone, which significantly increases the chances of being struck by a vehicle.
The agency has launched a nationwide awareness campaign under the slogan ‘You don’t want to miss anything, and you end up missing everything’, alongside the hashtag #MissingLife.
The campaign will run until April 13 across television, radio, print and digital platforms.
In the ad, a young man is crossing the road while staring at his phone.
Around him, surreal scenes unfold — including a celebrity being chased by paparazzi and a runaway bride — but he remains oblivious to what is going on.
In the end, his distraction proves deadly as he is hit by a passing vehicle.
The new warning comes as millions prepare to travel across the country for the busy Semana Santa holiday period- one of the peak times of the year for road traffic.
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