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AN enterprising businessman has sprouted a novel idea to attract customers to his car wash and help local businesses.
Among a series of daily offers Segundo Martin, the manager of the Garaje Espronceda in Madrid, has begun giving drivers a sack of spuds, or a bottle of Rioja, to entice them in.
“We have had fewer customers for some time and were only cleaning 15 cars a day compared to the previous 20.
We had to do something as five families live from this business,” said Martin, who negotiated with local businesses for discounts and sent his clients on to them to collect their gifts.
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