THE BOOM of Andalucia’s jamon sector has turned to bust, with prices falling by up to 50 per cent this Christmas.

Production of pork products has soared in the last several years as farmers turned to pigs to escape the collapse of prices for other agricultural goods.

The resulting overproduction, however, has now caused the pork bubble to burst.

The fall of prices has brought many firms to ‘critical situation’, said Andres Paredes of the Association of Producers of Iberic Pork (Asici).

Over 60 per cent of cured ham legs are sold between October and December and producers hope prices will recover next year.

The silver lining may come be in the form of greater demand.

Jamon consumption is rising as customers take advantage of falling prices.

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