WITH an abundance of celebrity-endorsed diets doing the rounds at this time of year, it can be difficult to sort fact from fiction.
But although diet trends come and go, obesity remains a real problem having more than doubled since 1980, according to the World Health Organisation.
It has been no exception in Spain, so the arrival of the Cambridge Weight Plan – which originated from obesity research at Cambridge University in the 1960s – is excellent news.
Already available in 20 countries, Cambridge 800, as it is being branded in Spain, will offer its clients four flexible weight-loss programmes and a long-term weight management plan.
Launched from its base in Mijas, the company is recruiting a team of skilled individuals to market the product around the country.
At the product’s launch at the Don Pepe hotel in Marbella last week, Britain’s trade ambassador in Andalucia Joe Cooper described the company as ‘groundbreaking’.
He said: “This is a positive and exciting arrival. I am sure it will do very well.”
The company’s manager in Spain, Sarah Hawes, said: “Cambridge has been operating for over 27 years around the world, so we are very excited about our arrival in Spain.
“We have a long history of weight loss success based on our unique model of one-to-one support and this is exactly what we will be using in Spain.
“We already have a number of trained consultants working with customers and we are hoping that as more people discover Cambridge, they too will be interested in working with us.”
More than 25 million people have used the diet since its commercial launch in 1980, with 45,000 people in the UK now using the products every day.
Customers can only buy products from accredited independent consultants, who also offer one-to-one advice and support.
For more information visit www.cambridgeweightplan.co.uk.