Iona Napier
FAST food giant McDonald’s has gobbled up 40% of Spain’s fast food market with a whopping 474 restaurants nationwide.
And the country’s consumption of its famous burgers and bagels is set to increase by 50% in the next five years, according to a recent study by EAE Business School in Madrid.
Other fast food eateries in competition with the US chain are Burger King, which has a 22.5% share of the bun, Pans & Company (4.4%), Madrid-based chain Rodilla (3.6%), with Colonel Sanders’ KFC not so fingerlickin’ good at just 3.1%.
Meanwhile The Good Burger (TGB) is whetting the public’s appetite. Founded in 2013, it has already bagged a 1% share of the market.
