ONLINE shoppers in Spain are lagging behind their international counterparts.

TURN OFF: Spanish shoppers shun online shopping
TURN OFF: Spanish shoppers shun online shopping

Just 19% of Spanish consumers shop online, and they do so on average just once a week.

The figure is way below the 29% average for developed countries, and not a patch on China, where 71% of the population splashes the cash online.

The Spanish are also behind the UK (where 45% shop online), Germany (24%) and Italy (32%). The figures were gathered by Total Retail for a 2016 study involving 32,000 people.

Subscribe to the Olive Press


  1. Could this possibly be due to the high rates of bank charges in Spain. It is not generally possible to shop online without a Spanish bank account. Also I think that the Spanish are much more dedicated to supporting their local economy which is a good thing.

This site uses Akismet to reduce spam. Learn how your comment data is processed.