A US tourist has revealed he was taking a ‘selfie’ when a bull gored him in the neck at Pamplona’s San Fermin festival.

Jaime Alvarez, 46, needed urgent surgery when the bull fractured his cheekbone during the first bull run, last Monday.

Alvarez said he ran the 850m course leading to Pamplona’s bullring before leaping to a fence for safety.

The lawyer from San Fransisco then hopped down for a video to say ‘Here I am, I did it’ when he was hit by a stray bull.

LUCKY: Alvarez will reportedly be discharged from hospital today

“The impact was unlike anything I’ve ever felt. It was like being hit by a car or a truck,” Alvarez told 9 news.

“I was really out of it, really stunned, I didn’t know what direction to go.”

Someone grabbed Alvarez by the arm and pushed him through the crowds to reach paramedics.

Alvarez is one three participants understood to have been hospitalised this year.

READ MORE: WATCH: American gored in neck and teen bruises spine as annual San Fermin bull run begins in Spain’s Pamplona

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