A VIRTUAL fundraiser in aid of breast cancer charity Anemona Marina Baixa is reaching its closing stages with this Saturday(October 24th) as the final day.

The COVID-19 pandemic put paid to the charity’s annual walk and so they decided to take the fundraiser online.

It is encouraging people in the Marina Baixa area of the Costa Blanca to buy a charity t-shirt and take a photograph while walking, doing sports or exercising in it.

The photos are then being shared on the charity’s social media pages.

Optician and store director at Specsavers Ópticas in Benidorm, Jorge Martínez de Lizarduy Araico, is taking part in the fundraising initiative with members of his team.

He is also selling shirts in store to customers.

Ultra Trial runner Jorge had a session in the hills to support the charity and says:

“We have been collaborating with Anemona to offer a 30% discount on glasses to the charity’s members and their families for several years. When we saw that their annual walk couldn’t go ahead, but they were encouraging people to exercise in the official charity t-shirt we just had to get involved.”

Jorge continued: “I hope that by wearing the t-shirts in store, and during my Ultra Trail training sessions with the Specsavers Ópticas Benidorm running club, we can raise awareness and encourage more people to get involved in this great campaign.”

T-shirts can be purchased at the Benidorm store or directly from the charity’s HQ on Calle La Biga 14 in Benidorm.

You can find out more about the charity and the event at www.anemonamarinabaixa.org or on its Facebook page.

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