18 Nov, 2022 @ 15:00
1 min read

Back to the future: How the Olive Press is combining old-fashioned news values with modern day social media

Tic Tok On Mobile

THE Olive Press team has decades of news experience under their belts.

Some even started in the days of ‘hot metal’, bashing out stories via ancient typewriters on flimsy paper with a carbon sheet to get a copy for the sub editors (note to youngsters: that’s what a ‘carbon copy’ means!).

Bearded Journalist In Glasses Typing On Typewriter
How it was not so long ago. Photo: Adobe Stock

It is fair to say the world of news has moved on since then!

First came computers, which helped speed up the production process, then came the internet revolution.

Now we can offer our readers many more stories on our website than we ever could in our printed papers. Yes, 20-plus a day, with over 30,000 of you already registered to receive them.

And we are not stopping there. We are constantly embracing change, always looking to the latest forms of media to get our stories out to new readers.

Be it Facebook, Instagram or TikTok, we have tens of thousands of followers on social media – and – like it or not – these platforms are a big part of our future.

Tik Toks
A snapshot of the Olive Press TikTok site

One young man, teenager Alfie Clarke, is helping us make a name for ourselves in the ‘kids’ world’ of TikTok videos.

For us old hacks it seems remarkable that in just a couple of months his TikTok posts have got well over a quarter of a million views.

But his videos are not just informative, they take on board the good old fashioned news values we learned back in the day. 

Hence, his maps of recent snowfalls around Spain at the weekend, have had 70,000 views, while his post on nationwide energy use, has had 16,000 so far.

It is a stunning achievement and doesn’t just help our global reach, but also gets youngsters engaged with a range of interesting topics and news each week.

It also shows the Olive Press is continually looking to the future with new technology – and with the young blood we have on board, that future looks good.

Want to engage with our million-plus visitors a month? Please get in touch at [email protected]

knife Wu Yi / Unsplash
Previous Story

Pensioner knife fight in Spain’s Benidorm leaves Irishman dead at the hands of his British flatmate

Father Arrested After Baby Girl Took Cocaine In Alicante Area Of Spain
Next Story

Father arrested after baby girl takes cocaine in Alicante area of Spain

Latest from Lead

Go toTop

More From The Olive Press