MADRID’S new Hotel101 has reported brisk bookings since the 680-bedroom establishment opened for business in March.
It’s the first Hotel101-branded property to operate outside the Philippines.
Since it started accepting reservations on March 10, Hotel101-Madrid has generated more than 45,000 overnight bookings, representing around €5,443,000 in revenue.
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The owners believe the promising start bodes well for the future of the new enterprise.
Hotel101-Madrid has been designated as an ‘Official Hotel’ partner for the Formula 1 Spanish Grand Prix up to 2035 through an exclusive agreement with MATCH Hospitality AG.
It is one of the top five largest hotels in Madrid in terms of room numbers and situated on a 6,593-square-metre site in the Valdebebas district.
It is located next to the new Formula 1 circuit, overlooking the iconic semicircular Turn 12 called ‘La Monumental’.
The property offers convenient accessibility, located approximately just a three-minute walk to Valdebebas train station, four minutes to the IFEMA convention complex, five minutes to the Real Madrid Sports Complex and seven minutes to Madrid airport.

The hotel features modern amenities, including an all-day dining restaurant, HBNB Kitchen by award-winning La Sucursal, two swimming pools, a fitness centre, a children’s playground, 24/7 reception, a business centre, function rooms and a proprietary Hotel101 app that supports seamless guest services, including digital check-in and digital key access.
The expansion of Hotel101 into Madrid is part of a long-term goal to offer a million rooms in 100 countries.
The plan is expected to be driven mainly by joint ventures and licence agreements with local developers in various countries worldwide.
It’s next overseas venture will be the opening of the 482-room Hotel101-Niseko in the Hokkaido area of Japan.
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