22 May, 2026 @ 13:30
1 min read

Telefonica sells iconic headquarters on Madrid’s Gran Via for €200 million to Marbella-based billionaire

The Telefónica Building - Tourismo Madrid

TOMAS Olivo has won the battle for Europe’s former tallest skyscraper and one of Madrid’s most famous landmarks.

The billionaire in question controls the property empire General de Galerias Comerciales.

While many tourists may not recognise his name, millions of Costa del Sol visitors know his Marbella shopping centre La Canada.

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Tomas Olivo is the new owner of Telefonica’s iconic headquarters on Madrid’s Gran Via. Credit: Ayuntamiento de Cartagena

The Murcia-born tycoon also owns Nevada Shopping in Granada and recently snapped up Serrallo Plaza.

Now, his latest iconic purchase is the huge stone tower at number 28 Gran Via, one of the Spanish capital’s most recognisable buildings, which has dominated Madrid’s skyline for almost a century.

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The iconic skyscraper being built in the 1920’s

Built between 1926 and 1929, the skyscraper was once the tallest building in Europe and became a symbol of modern Spain during the early 20th century.

For decades, it served as the beating heart of Telefonica and remains one of the most photographed buildings on Madrid’s famous shopping boulevard.

Today, the 90-metre tower houses the Telefonica Foundation Space and the company’s flagship store, although it stopped being used as an active corporate headquarters last year.

According to Forbes, Olivo is now the sixth richest person in Spain with an estimated fortune of €4.6 billion.

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The Edificio Telefonica (89 m) was one of the first skyscrapers in Europe and the tallest in Madrid until 1953. Credit: Wikimedia Commons

Despite his massive wealth, he is famously private and rarely gives interviews or appears in public.

Telefonica reportedly chose Olivo’s offer over bids from major international investors including Bain Capital and Italian insurer Generali.

Several funds are believed to have pulled out because strict heritage rules make the building difficult to redevelop.

Madrid City Council regulations currently stop the skyscraper from being transformed into a luxury hotel or giant retail complex.

The building also carries the highest level of heritage protection in the capital, meaning its original design and structure must be preserved.

READ MORE: Zara boss buys iconic building on Madrid’s Gran Via

 Espacio Movistar, a unique meeting point in its iconic building on Madrid’s Gran Via.

The sale forms part of Telefonica’s wider plan to offload non-essential property assets and reduce debt while investing more heavily in digital infrastructure.

Under chairman Marc Murtra, the telecoms giant has raised more than €1 billion through property sales in recent years.

Click here to read more Spain News from The Olive Press.

I’m Eimear, an international journalism student at Artevelde University of Applied Sciences in Belgium. I grew up in Brussels, an international city shaped by many nationalities, which sparked my interest in different cultures, religions, and people. This background drives my curiosity to understand every angle of a story. While my name may not sound typically Flemish, my Irish roots are part of what sets me apart, shaping a more open, international perspective in the way I approach stories.

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