20 Oct, 2024 @ 09:00
2 mins read

US expat creates ‘innovative’ Spanish learning app to compete with giants like Duolingo 

AN American expat has created an innovative Spanish learning app to compete with the likes of Duolingo and Rosetta Stone. 

Tyler Cole, 34, had been trying to learn Spanish for years but still felt lost when surrounded by native speakers. 

READ MORE: Malaga named the BEST city to learn Spanish and the fifth in the world to learn a new language

The American expat has now created a groundbreaking language learning app to help others become fluent like him. 

Palteca uses techniques backed by research to immerse users in Spanish and learn it as if it were their native tongue, using association, context and memory to learn new words and phrases. 

Madrid based Cole told the Olive Press: “I found myself in this vicious cycle of going to a Spanish speaking country, coming back super motivated to learn, but getting frustrated and giving up after a few months. 

“I tried everything- traditional teaching methods, books, a dozen apps and I felt like nothing worked.” 

Then, on a holiday to Peru, the software engineer read a life-changing book about the science of language acquisition and applying these techniques, he eventually became fluent. 

After finally achieving his ‘life-long’ goal of speaking Spanish, he was inspired to help others and set about developing an app using the same, science-backed techniques. 

READ MORE: ‘They have never asked forgiveness’: Venezuelan leader demands reparations from Spain for ‘atrocities committed during barbaric colonisation of South America’

“Palteca is based on the idea that we don’t study language, we acquire it through context. We create memories and connect them to these new words,” he told the Olive Press

“For example, when you’re a kid you know an apple is an apple because you’ve seen, held and tasted one and associated it with that word. In that sense, the app doesn’t say ‘Hola means Hello’, it says, ‘Hola is a good way to greet someone’”

These associations are even personalisable, with users able to handpick images which best represent the word they are trying to learn. 

Unlike other apps, Palteca emphasises using as much Spanish as possible, allowing users ‘to learn Spanish as a native speaker would’ using videos from natives, no translations and minimal English feedback. 

Accompanied by Palteca’s adorable penguin mascot, users are encouraged to ‘enjoy what they learn’ and they have a ‘clear goal in mind.’ 

Far from the menacing Duolingo bird, the app embraces making mistakes as ‘part of the process.’ 

Since Palteca’s soft launch around five months ago, over a thousand users have signed up and many are begging for the next installment of lessons, which are released weekly. 

The official version launched on Friday, October 18 and is available on the Play and App store for free.

READ MORE: ‘Is this even legal?’ Outrage over 10m2 ‘flat’ for sale in Madrid with microwave under sink and shower next to bed

Yzabelle Bostyn

Yzabelle Bostyn is an NCTJ trained journalist who started her journalistic career at the Olive Press in 2023.
Before moving to Spain, she studied for a BA in English Literature and Hispanic Studies at the University of Sheffield.
After graduating she moved to the university’s journalism department, one of the best in the UK.
Throughout the past few years, she has taken on many roles including social media marketing, copywriting and radio presenting.
She then took a year out to travel Latin America, scaling volcanoes in Guatemala and swimming with sharks in Belize.
Then, she came to the Olive Press last year where she has honed her travel writing skills and reported on many fantastic experiences such as the Al Andalus luxury train.
She has also undertaken many investigations, looking into complex issues like Spain’s rental crisis and rising cancer rates.
Always willing to help, she has exposed many frauds and scams, working alongside victims to achieve justice.
She is most proud of her work on Nolotil, a drug linked to the deaths of many Brits in Spain.
A campaign launched by Yzabelle has received considerable support and her coverage has been by the UK and Spanish media alike.
Her writing has featured on many UK news outlets from the Sun to the Mail Online, who contracted her to report for them in Tenerife on growing tourism issues.
Recently, she has appeared on Times Radio covering deadly flooding in Valencia.

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