27 Aug, 2025 @ 18:30
1 min read
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Investors take note: Marbella to host international business event targeting Chinese companies looking to expand into Spain

MARBELLA is preparing to host the first edition of the Silk Road3 Roadshow: Connecting Capital, Culture, and Business, early November.

 This international event aims to elevate the city’s global status in innovation, investment and entrepreneurship, and is specifically focused on Chinese companies with interest in expanding abroad.

Economic Development Advisor, Alejandro Freijo, said that this project is ‘a decisive step toward building Marbella 2.0, a modern ecosystem capable of attracting high-impact companies, international entrepreneurs, and strategic capital.’

READ MORE: Spain rebalances to China amid a Trump slump in exports to US

The Silk Road3 Roadshow is organized by the entrepreneurship division, MarbellUp, of the Marbella City Council, as well as The Pool and Unicorn Dragon. These entities share the goal of positioning southern Europe as the center for business development.

In preparation for this event, the mayor of Marbella, Angeles Munoz, met with representatives from Chinese cities, Hangzhou and Hefei, in May of this year and October of last year, respectively. These alliances have become essential in the launch of the Silk Road3 Roadshow.

Another key objective of the event is to build strong, long-term partnerships between international businesses and individuals, as well as open up new business opportunities on both sides.

READ MORE: Former ECB head Mario Draghi receives rapturous applause as he calls for a ‘United States of Europe’ to counter superpower threat of the US and China

Marbella will demonstrate its competitive advantages, compared to other European cities, on an international scale, such as its high quality of life and growing network of innovation.

“With this announcement, Marbella reaffirms its commitment to continue attracting transformative projects that generate employment, wealth, and international impact,” Freijo said.
Ultimately, the Silk Road3 Roadshow is one part of a larger strategy to build what is referred to as ‘Marbella 2.0.’ Due to Marbella’s optimal geographic location, lifestyle, and ability to attract international talent, institutions and private stakeholders hope that Marbella can soon become a bridge between Asia, Europe, and the Gulf.

Click here to read more Marbella News from The Olive Press.

3 Comments

  1. Another corruption scheme ! Marbella was the epicenter of the Spanish construction and urban corruption scandals of the mid-2000s. They obvious never learn.

  2. Sounds very glamorous and creative. I can’t help thinking that this is a strategy to give China a back door entry into the EU, to counter the potential impact of trade sanctions/ embargoes on Chinese exports to EU. Does the project envisage any new employment opportunities? projec

  3. I will add: todays headline in Reuters
    “Russian President Vladimir Putin and North Korea’s Kim Jong Un will attend a military parade in Beijing, marking the first public appearance of the two leaders alongside President Xi Jinping in a show of collective defiance amid Western pressure.”
    Defiance.
    But we open our doors. Crazy.

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