12 Feb, 2013 @ 14:29
1 min read

Gin sales surge in Spain

gordons gin pic final  e

By Kathryn Richardson

A SPANISH drinks giant is ploughing more investment into its gin brands after a massive upturn in sales.

Diageo, who own the Gordon’s and Tanqueray brands, is taking advantage of a rush of  sales in the spirit.

Spain and the UK are among the biggest buyers of gin, despite both countries being in a recession.

The company believes the return of retro gin-based cocktails such as the French 75, found particularly in Madrid and London, helped boost sales.

According to Diageo’s global category director for vodka, gin and rum, Ed Pilkington, Spain’s gin market grew 20% last year, despite the county hitting record unemployment figures.

Research group, Nielson, also reported UK sales up at 12% in pubs, bars and restaurants, and 5% in off-licences and supermarkets.

As a result of this, superbrand Diageo is now pledging a £1m marketing campaign which will see the company launch a collection of flavoured gins next month, including Crisp Cucumber.

Supported by Bartenders, Diageo will also re-launch a limited edition of its popular Tanqueray Malacca.

Of the exciting increase in sales, Mr Pilkington said: “What we’re really excited about is it’s growing in parts of the rest of the world as well.”

He added that the company hopes it’s more expensive, premium versions, will spread to regions such as Latin America.

hospital pic
Previous Story

Costa del Sol health centres put on hold

cruise ship pic e
Next Story

Five people dead after being trapped under a lifeboat

Latest from Food & Drink

Go toTop

More From The Olive Press


These two cities in Spain’s Andalucia saw record-high costs of buying and renting property in 2023

LIKE much of Europe, Spain’s real estate market ended 2023
Fruits and Veggies e

Exports in Spain’s Andalucia soar by 24.3% achieving ‘all-time record’

ANDALUCIA has closed 2022 with record exports reaching almost €43,000