Annabel Grossman
A SPANISH charity has launched a child abuse awareness poster with a ‘secret’ message that can only been seen by children.
The Anar Foundation has used a lenticular printing technique, which means those looking at the poster from different angles see a different image.
This means that from an adult’s point of view – or anyone over 1.35m – the ad shows the image of a young boy and a message that reads: “Sometimes, child abuse is only visible to the child suffering it.”
However, a child – or anyone under 1.35m – will be able to see the boy in the poster with bruises and the message: “If somebody hurts you, phone us and we’ll help you,” alongside the European child helpline number.
The campaign aims to give abused children information about where to seek help, even if the youngster is accompanied by their abuser.
The Anar Foundation was concerned that if the poster contained a phone number that both adult and child could see, an abuser may possibly say things to dissuade the child from seeking help.
“It is a message exclusively for them, hidden from adults’ eyes,” Grey Spain, the advertisement agency that created the poster, explained.
“It uses a lenticular to combine two images, and we have calculated an area visible only to children under ten – and a warning for adults.”
Love it.
great idea, lets hope abusers don’t read the newspapers.
A good idea, but why advertise it in the paper? As Clive pointed out, this pretty much invalidates the privacy a child hoped to have.
i dont understand your comments above there is total privacy for a child no shared info not even with parents
“only visible to children”
and dwarfs.
Fred,there is such a thing as time and place and this is not the time for jokes.
Joke? What joke?
Previously the technology has been used to advertise backstage passes for a Royal Variety Performance in the Seventies.
Edit-Delete-Edit-Delete… Welcome to the Fascist Olive Press!
see you’ve allowed another joke on here though!
Granted, it’s a bit of a silly gimmick with obvious flaws, but if it saves some kids from being abused, it’s done its job. The important bit is the helpline number. The basic idea (Childline) was championed by Esther Rantzen in the U.K. many years ago. That was and still is, a great success.
Simon: The backstage pass thing. Was that aimed at the Diddymen?