A SPANISH charity has launched a child abuse awareness poster with a ‘secret’ message that can only been seen by children.
The Anar Foundation has used a lenticular printing technique, which means those looking at the poster from different angles see a different image.
This means that from an adult’s point of view – or anyone over 1.35m – the ad shows the image of a young boy and a message that reads: “Sometimes, child abuse is only visible to the child suffering it.”
However, a child – or anyone under 1.35m – will be able to see the boy in the poster with bruises and the message: “If somebody hurts you, phone us and we’ll help you,” alongside the European child helpline number.
The campaign aims to give abused children information about where to seek help, even if the youngster is accompanied by their abuser.
The Anar Foundation was concerned that if the poster contained a phone number that both adult and child could see, an abuser may possibly say things to dissuade the child from seeking help.
“It is a message exclusively for them, hidden from adults’ eyes,” Grey Spain, the advertisement agency that created the poster, explained.
“It uses a lenticular to combine two images, and we have calculated an area visible only to children under ten – and a warning for adults.”