14 Nov, 2017 @ 17:50
1 min read

Malaga rakes in 80 PERCENT of money spent by non-EU visitors to Andalucia, but ‘must adapt for growing Chinese market’

Marbella e
Costa del Sol saw a drop in home sales
Puerto Banus

NON-EU visitors to Andalucia spend €160 million in the region’s stores each year – and 80% is spent in Malaga province.

According to the study by Global Blue, Malaga has ‘by far the most volume of premium travellers willing to spend’ in Andalucia.

The foreign shoppers are highly concentrated in exclusive areas like Puerto Banus and Marbella, where you find designer stores and large shopping complexes like La Cañada.

The report says, however, that Andalucia’s figures for high-flying tourists are still low in relation to the total number of tourists.

Around 9% of its visitors come from China, Russia and Morocco – whose residents usually spend more while visiting.

It added that ‘the lack of direct air connections with long-distance destinations is a burden for Sevilla’, since purchases ‘are concentrated in the last 48 hours of the trip, which demonstrates the importance of positioning ones self as a final destination and not just a place to pass through.’

On the other hand, the important network of international connections at Malaga airport largely explains the high concentration of spending by long distance tourists in the province.

Meanwhile, the company predicts that in the next five years the Chinese middle class will multiply by three.

“We are talking about a larger volume of travellers with a high purchasing power to whom it is necessary to attract. To achieve this, it is necessary to place Andalucia in its imaginary as a shopping destination, going beyond the sun and beach model,” said the report.

CEO of Global Blue Spain, Luis Llorca said: “Despite the satisfaction generated in certain sectors by the numbers of tourists who visit us, we must also take into account how much each traveler spends and assess the rate of return, that is, if the tourism activity generates sufficient revenue to the resident population.

“When per capita spending is only compensated by the arrival of more tourists, there is much to improve because the ideal is fewer travelers spending more.”

Laurence Dollimore

Laurence Dollimore is a Spanish-speaking, NCTJ-trained journalist with almost a decade’s worth of experience.
The London native has a BA in International Relations from the University of Leeds and and an MA in the same subject from Queen Mary University London.
He earned his gold star diploma in multimedia journalism at the prestigious News Associates in London in 2016, before immediately joining the Olive Press at their offices on the Costa del Sol.
After a five-year stint, Laurence returned to the UK to work as a senior reporter at the Mail Online, where he remained for two years before coming back to the Olive Press as Digital Editor in 2023.
He continues to work for the biggest newspapers in the UK, who hire him to investigate and report on stories in Spain.
These include the Daily Mail, Telegraph, Mail Online, Mail on Sunday and The Sun and Sun Online.
He has broken world exclusives on everything from the Madeleine McCann case to the anti-tourism movement in Tenerife.

GOT A STORY? Contact newsdesk@theolivepress.es or call +34 951 273 575 Twitter: @olivepress

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Julian cadman  horiz e
Previous Story

‘I don’t know why I survived and he didn’t’: Mum of Julian Cadman, 7, killed in Barcelona terror attack reveals ongoing grief

song of sway lake
Next Story

US director’s Song of Sway Lake makes long-awaited red-carpet debut

Latest from Business & Finance

Go toTop

More From The Olive Press