19 Sep, 2019 @ 11:31
1 min read

Marbella struggling to come up with tourism strategy in face of Brexit uncertainty

angeles munoz mayor marbella e
MAYOR: Angeles Munoz
angeles munoz mayor marbella e
MAYOR: Angeles Munoz

MARBELLA mayor Angeles Munoz has called for Malaga to resume its tourism promotion in the UK.

The Partido Popular leader said it was essential the British holiday favourite does as much as it can to mitigate the potential effects of Brexit.

Munoz, who chaired to the Tourist Innovation Forum meeting yesterday, said the campaign will focus on ‘digital platforms’, including social networks like Facebook and Instagram.

She also highlighted the importance of attending the next World Travel Market (WTM) tourism fair in London, where she said Marbella is going to to have a massive presence.

“We have always said that Brexit is a threat to the Costa del Sol,” Munoz said.

“It would be irresponsible to assume that it won’t have consequences.”

Munoz also hinted that the area’s tourism industry was in a kind of ‘limbo’, saying that everything depends on how the UK leaves the EU.

The Costa del Sol must take ‘measures to alleviate the negative effects,’ she said.

President of the CIT Marbella business association, Juan Jose Gonzalez, also argued that the promotion of the municipality should be ‘more modern.’

But he added that Brexit raises ‘infinite issues’ and that it is still ‘difficult’ to offer solutions when it is not clear how the UK is leaving the bloc.

Laurence Dollimore

Laurence has a BA and MA in International Relations and a Gold Standard diploma in Multi-Media journalism from News Associates in London. He has almost a decade of experience and previously worked as a senior reporter for the Mail Online in London.

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