19 Nov, 2019 @ 10:26
1 min read

Officials ‘hopeful’ China will not make imitation legs of jamón as country grants Spanish producers access for first time

Spain Exports Jamon To China

SPANISH trade officials are hoping imitation Chinese legs of jamón will not scupper exports as China grants producers access to their 1.3 billion nation.

Carlos Tórtola, Chief economic and commercial advisor at the Spanish Embassy in Beijing, said Chinese authorities have a ‘great commitment’ to protect consumers from fakes.

He cited ‘greater awareness’ to the ‘dangers of counterfeiting agrifood products due to health problems’ as a key reason for optimism.

It comes as Spain has finally been granted approval to export shoulders and legs of jamón to the east Asian country – the world’s biggest export market for luxury goods.

Spain Exports Jamon To China
COME-ON! Distributor for Spanish jamón producer Embutidos Fermin in China

Measures were approved in October, and come after years of lobbying by Spain’s Agriculture, Fisheries and Food Ministry to convince Chinese authorities to give the green light.

Then Chinese export market for Spanish ready-sliced ham was already worth €2 million in 2014, according to the Chinese Customs Department. 

This year, together with full-leg and shoulder jamóns, those figures are expected to sky-rocket.

Tórtola said the typical Chinese consumer of jamón will be Beijing or Shanghai-dwellers ‘from the middle to upper classes, open-minded and well-informed’.

Joshua Parfitt

Joshua James Parfitt is the Costa Blanca correspondent for the Olive Press. He holds a gold-standard NCTJ in multimedia journalism from the award-winning News Associates in Twickenham. His work has been published in the Sunday Times, Esquire, the Mail on Sunday, the Daily Mail, the Sun, the Sun on Sunday, the Mirror, among others. He has appeared on BBC Breakfast to discuss devastating flooding in Spain, as well as making appearances on BBC and LBC radio stations.

Contact me now: [email protected] or call +44 07960046259. Twitter: @jjparfitt

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