TRAGEDY has struck on the same popular beach for the second time in a week after a man drowned at La Mata in Torrevieja yesterday.

Rescue services were alerted at 10:30am when beachgoers noticed a swimmer struggling in the strong currents.

Medics pulled the 62-year-old to the shore, but despite receiving advanced CPR and other life-saving techniques, he died at the scene.

An autopsy is planned to reveal the causes of the drowning.

The Olive Press reported a similar death on Friday, after a man tried to rescue his wife from strong currents.

Additionally, vegabajadigital reported that two bathers had to be rescued on Monday, despite red flags flying.

READ MORE: Husband dies after elderly couple pulled from rough seas off popular Costa Blanca beach

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