23 Oct, 2025 @ 11:01
3 mins read

EXCLUSIVE: New Brit sitcom based on hit Tenerife memoirs of hapless expats hopes to start shooting in Marbella

BILLED as a cross between Benidorm, Cheers and It’s Always Sunny in Philadelphia, a new UK series is set to explore the cultural clashes, expat misadventures and illusions of life abroad.

Called Ketchup, the show will chime with every expat who arrives in Spain with dreams of sunshine and sangria and immersing themselves in the Spanish way of life – only to find things rather different.

Starring and directed by Pirates of the Caribbean actor Kevin McNally, also known for roles in Life on Mars and The Crown, filming got off to a good start this autumn.

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Creator Joe Cawley with his wife and producer Joy Cawley at the Marbella International Film Festival

McNally is joined by Sandra Dickinson, who played Trillian in cult 1981 BBC series The Hitchhiker’s Guide to the Galaxy.

The sitcom is based on the life of author Joe Cawley, who came up with the name while running a bar in Tenerife in the 1990s.

Originally calling it More Ketchup than Salsa, he soon realised the shortened name was more appropriate.

“I was watching this drunken bunch of Brits trying to dance to Latin music, and I just remember thinking – that’s more ketchup than salsa,” he told the Olive Press.

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Joe Cawley expat British author in his writing hut at Acojeja, Tenerife, Canary Islands, Spain.

It’s a title that many a British expat might wryly identify with, as they find their new life in Spain is a lot more like their old life at home than they had anticipated.

The books detail the trials and tribulations Cawley and his wife Joy had to contend with after switching life running a stall at the Bolton fish market for the Canary Islands.

“We didn’t know the language, the culture, or the business,” he continues. “We just thought, why not? Anything would’ve been better than stinking of fish all day.”

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The show co-stars Sandra Dickinson (centre), who played Trillian in cult 1981 BBC series The Hitchhiker’s Guide to the Galaxy, going over the script with local script supervisor Nesley Fairburn.

He eventually rewrote it as a TV screenplay based on the idea of ‘the expat dream gone wrong’, transplanting the location from Tenerife to Marbella.

“It’s a story that could be set anywhere, but Marbella makes sense – it’s got more money, more visibility,” he explains.

But at its heart, the series also touches on deeper themes, dismantling the romantic notion that moving abroad is a cure for unhappiness.

“Taking your problems somewhere else doesn’t make them vanish – they get off the plane with you,” said Cawley. “Ultimately, paradise is in the mind.”

The show will also touch on the thorny issue of integration and the expat bubbles of ‘Brits in the sun’ – topics that are coming into sharper focus in the current political climate of right-wing populism.

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Jow Cawley on set at the Mett Hotel in Cancelada, Estepona

“We’ve got a character called Frank, a dour truck driver from Oldham who was pretty much pissed off with everybody – especially foreigners – from his bar stool in Tenerife, saying all the foreigners should go home.

“In comedy, you can raise topics but not push people’s buttons, and perhaps make them think, ‘Oh yeah, that’s a bit like me, isn’t it?’ It’s like a kind of gentle awakening.”

The project, still in the early stages, launched at the Marbella International Film Festival earlier this month, with the cast and crew already filming test scenes on the Costa del Sol.

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The Ketchup cast and crew at the Marbella International Film Festival.jpg. Picture credit: The Marbella International Film Festival

They shot scenes on a yacht in Puerto Banus and in the Mett Hotel in Cancelada, Estepona, with backing already pledged locally and from further afield.

It is hoped the sitcom – if eventually commissioned – will not sink like Eldorado, which was cancelled after just one series back in 1993.

Also filmed on the Costa del Sol, it is often dubbed the ‘biggest soap opera disaster’ in history, with the BBC scrapping it after just one year.

It cost over €12 million to make with the main set alone costing €2 million in the Guadalhorce Valley.

Click here to read more Marbella News from The Olive Press.

Walter Finch, is the Digital Editor of the Olive Press and occasional roaming photographer who started out at the Daily Mail.
Born in London but having lived in six countries, he is well-travelled and worldly. He studied Philosophy at the University of Birmingham and earned his NCTJ diploma in journalism from London's renowned News Associates during the Covid era.
He got his first break working on the Foreign News desk of the Daily Mail's online arm, where he also helped out on the video desk due to previous experience as a camera operator and filmmaker.
He then decided to escape the confines of London and returned to Spain in 2022, having previously lived in Barcelona for many years.

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